If you’re like the majority of online business owners, you struggle to stay consistent with your social media content for your business!
That’s why I want to talk about how to develop a social media strategy for your online business because if you’re not using your social media accounts to their fullest capacity, you might be losing out on a lot of clients and MONEY!
There’s a ton that can go into figuring out what will be the most effective for your business but one thing I see really often is that business owners overcommit to what platforms they want to show up on and eventually just go dark or not post anything altogether. Have you ever been in the same position?
Social Media burnout is a real thing that’s not good in the long run because consistency is everything when it comes to your social media strategy.
Click here to download my free workbook so you can start developing your social media strategy, right now!
p.s. If videos are the way you like to consume content, you can watch the video version of this blog on YouTube!
What do you want to get out of your social media efforts? Do you want to push people to enroll in a program? do you want to push them towards attending an event? Do you want to push them towards signing up for your email list?
Another part of that question is, how quickly do you want this to happen? Do you need people to sign up in the next week or month? Is this a long term strategy? This all goes into play with where and when you want to show up for your social media strategy!
If it needs to happen in a week, well then maybe we should stick towards platforms that are tried and true or we should go to the platform, even like Tick tock, where it’s really easy to get a lot of reach in a short amount of time. If you are doing this for the long game you can be on platforms like Youtube or Blogging.
If you’re trying to get a bunch of people to sign up for an event happening in the next week, blogging might not be your best place, especially if you don’t have some sort of base our community happening there.
Make sure to download the Social Media Strategy Workbook if you haven’t already!
I want you to ask yourself how much time do you have to devote to your social media strategy?
How much time do you have to put towards planning, creating editing publishing? Is it done by just you or do you have a team? Are you outsourcing any of these tasks that need to be done? How much time can you actually put into your schedule?
If you’re someone who likes to batch and you might only need to create content one day out of the month. I know for me, I am not the best at batching I am someone who does really well making content on the fly, so that is something to consider.
Something to take into consideration is your answer to step #1. What did you answer for your timeline? That could greatly affect this as well, because if you’re needing to create for a quick turn around you may have to make some major changes to your schedule!
If you don’t have a lot of time, you’re going to need to outsource – AMAZING! Having a team is such a great thing for you and the growth of your business.
What has worked for you in the past with your social media strategy? If you have been tracking your social media stats this will be super valuable! We can learn a lot from your past results. Especially if you have had success on a specific platform or using a specific social media strategy.
If you are just starting out is looking at your competitors what’s been working for them. That’s a great place to start if you’re not really sure where to start or looking at someone in a similar industry or similar niche.
Who is your ideal client? What are their interests? Where do they hang out online? What is their age range?
This is a huge part of making sure that the time you’re spending on any social media platform is going to be the best for you because you want to make sure your clients are actually going to be there.
Step number five is putting steps one through four into action.
What social media platforms you choose? Who is creating, who is planning, who is editing, and who is publishing?
Is it you? Is it your team? Do you need to outsource any of this? Is all going to be done by you?
Does this need to be batched once a month? Is this something that needs to be batched weekly or daily? What is the daily commitment? Some of the tasks for your social media strategy may need to be done just on the fly daily.
So those are a lot of things to consider and getting this into a schedule or an SOP is going to be so crucial to the consistency portion. You have to stay consistent with your social media strategy.
If you’re wondering how I plan out my content strategically and effectively, I created the 2021 Content Calendar for Lead Generation that helps you plan your social media strategy to ensure the content you’re putting out is working in your favor to help you actually convert leads.
You can take the steps you learned and start putting them into action with these customizable and interactive spreadsheets!